Beauty Industry
Our major case study involved collaborating with a well-known beauty brand that aimed to expand its reach into the highly competitive and fast-growing Chinese beauty market.
Growth
+30%
YoY sales growth 2024
+28%
(ASP) Since 2023
150%
2 yr avg NRR
+4X
Growth in SKUs since 2023
Challenge
The brand's primary objective challenges were:
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Enhance sales
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Create brand awareness
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Attract more traffic
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Increase product exposure
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However, the brand encountered several hurdles in determining a marketing plan that could connect with the Chinese audience, overcoming cultural and language barriers, dealing with the laws & regulations in China, and managing logistics and product storage. Major challenges were to target the right audience for their product and conduct market research.
Solution
We conducted extensive market research on the target audience for their products, competitors, and laws to identify the most effective channels for promoting the brand.
We assisted the brand with our One-Stop Ecommerce Solution with importing and a logistics warehouse in China which saved their import time. To sell the products, we list their products on Tmall Global Supermarket (China’s largest e-commerce platform), of which we are the official distributor, it allowed the brand to bypass middlemen and lower costs.
To promote the brand, we used a mix of marketing strategies, including influencer marketing, programmatic banner ads, and advertorials. From TMall Display Ads we got the maximum attention to the brand to reach targeted customers. We leveraged extensive marketing such as KOL marketing on Douyin (Chinese version of TikTok), to promote the brand to their followers.
